Boban Pepic

Boban Pepic

Founder, Proptefi

I build in Dubai: a credit card backed by your home, a record of the city's founders, and tools for buyers and agents. I write about how it gets built.

The group

Latest essay. 12 May 2026

The Recognition Problem

The world recognizes founders after the exit. The building happens long before that, mostly in obscurity, mostly alone.

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Thoughts

the site and the posts are one system now.3 August 2026 essays monthly, thoughts whenever.3 August 2026